Ad networks collect and combine info on potential advertisers and place it for potential publishers whorrrre providing a promotional space. When all the info of the upcoming campaign are approved, the ad is broadcasted through the specific web server towards the advertising resource. Advertising networks count a large number of traffic sources and therefore are in great demand available today.
All ad sources usually are classified by the ad verticals, sizes and geolocations. Both for publishers and advertisers, they can be known as advertising inventory. Inventory with the advertising space (inventory of publishers) can incorporate mobile, email, YouTube or desktop ad space, etc. Usually this place is taken by advertisers who create networks depending on the available publishers. All advertising is safely stored within the ad network server after which distributed to publishers.
User acquisition via advertising networks seems easy! In reality, the coverage is full of iceberg, pitfalls, and surprises. Advertising networks should be aware with the traffic quality and available volumes. To engage customers, they should be careful about all traffic sources and in charge of the publishers. A reputable ad network is being affected by scam and fraud, like bot installs.
If we take standard tools, AdSense has become the biggest advertising network on the existing. But it leaves a large part with the work to your users themselves. On the other hand, smaller and specialized ad networks provide their unique support team and bidding services, targeting, analytics, and optimization.
With the evolution with the Internet, promotion methods may also be developing. Today’s market introduces the revolutionary form, that is gradually replacing the earlier system. It is called DSP, self-serve or automated purchase system.
DSP platform would be the everlasting form in the dynamic market, where you could choose the bids, individual impressions or clicks, rather than buying the whole traffic. These platforms can also be linked to ad exchanges, where advertisers place their inventory.
Most ad networks start providing the same services or switching completely to another model. This system permits a more flexible advertising strategies, compared to the typical ad network. Of course, we seeks to check and take into account the market needs and changes.
Modern ad networks are developing their unique self-serve advertising system which covers the supreme needs of adverts and publishers, so make a record to be the first ones to join mobile ad network system.
Appear.Mobi can be developing a unique self-serve advertising system providing publishers and advertisers a handy way to create their advertising campaigns and track performance. Keep track of mobile advertising news and be the first ones to join the brand new ad system!