Know your target audience. Think about the people to whom you intend to give the promotional product. A practical item that the recipient can use in the work place is generally a good idea. Try to have a creative angle on the product that you are giving away. This could be created by the design for the product or the product itself. Choosing the latest product in the market place can generally assure the impact desired when given to the recipient because it is retained and there may be a novelty factor that ensures that the item and your logo or message is kept in view and in mind.
Find out what your main competitors have been and are giving away. Nobody wants to give away exactly the same item that your direct competition is. Think of ways that you can get to see what they are giving away by attending one of their events or ordering their information/sample pack. This will ensure that if you then choose the correct item, your product will have the desired impact.
Know your logo or design! Make sure that the item that you want to produce can be personalised with the design that you want to brand it with. If you are dealing with a good promotional product supplier, this will be a main point that they will want to establish early in the enquiry procedure.
Ensure the item is not a discontinued item so that you can re-order easily and quickly. If the item proves a real hit, then you will want to order it again for another event.
Create an impression with the packaging. When you have decided on the print or personlisation for the product, give the packaging some proper thought. If you are limited to the print size or number of colours that can be printed onto the product, then bespoke packaging is an ideal way to get a vibrant and colourful design to your clients. Many products are supplied in a standard box and a sleeve to fit over the top of the box is a perfect solution to get a four colour process design onto the product. This principle can be applied to the vast majority of product in the promotional products business.
Choose a brand to help increase the perceived value of the product. When a recipient is given an item, they are making assessments on the product immediately. How heavy is the item, what is it made from, how good is the personalisation on the product and it is a brand that they recognize? By purchasing a well known brand, the recipient?s perceived value is higher than a non brand product. There are many retail brands in the promotional market ranging from Mont Blanc, Parker, NIKE, adidas, Regatta, Papermate, Bic, Senator, Prodir, 3M and more!
Think of ways that the item can keep you in touch with your customers. Is there a way that the item can enable your company to keep in contact with the recipient?? If you supply a pad with a holder, then a replacement pad can be sent in time to the recipient. The latest item to allow this is the Sticky Drive ? a USB memory stick that has its own operating platform. Each time that the user plugs the USB in, it links to the internet and updates the company and product information contained on the device ? a fantastic way to keep in touch!
Order extra units ? if the item that you have selected is a good one ? over order because your colleagues and different departments will want some!
Plan ahead. Do not restrict the selection of items that you can produce for your next event because you left it too late to order what would really work well for you. Plan ahead and know what you want to do for each of your events coming up for the next quarter if not the whole year. Completely bespoke items need more planning and production time if they are being manufactured overseas and need to be shipped in.
Use an established company with a good reputation and sound financial standing. Make sure that you next perfect promotional product is not delivered because you chose to order from a company that sold its products only on price and not on any other services or benefits.