In case you’ve lived in a very well within the past couple of years, Google is absolutely in-love with mobile traffic. We don’t ought to tell you why – you currently know that’s where the target audience is. But mobile is usually where the largest prospect of growth lies.
Ad networks have not yet fully crack or hack mobile advertising campaigns, meaning there’s still a solutions to go to make advertisers and users happy.
But does Google still love us, publishers? Well, the messages we’ve got from the GPS event were somewhat mixed. Most of them had little regarding AdSense directly, but could indirectly affect your pay. So which direction will your AdSense revenues go, with your new updates around the AdWords side on the ad marketplace?
It’s about location, location, location – Local Search on Google Maps
The new Google Maps will certainly offer attractive advertising capabilities for small companies and local chain branches depending on user location along with data.
Sounds excellent for AdWords advertisers but simply what does this mean for AdSense publishers?
More Inventory = Less Competition
The laws of supply and demand show that if we increase way to obtain a certain product to meet up with increased demand we’ll effectively stop prices from getting larger.
Or in digital advertising terms – more ad inventory means diminished requirement for every ad unit and diminished CPCs and CPMs. Unless, with increased inventory come greater ad budgets, particularly new inventory is beneficial for advertisers. So this can in fact be a blessing in disguise for AdSense publishers.
Search vs. Display
Google prefers trys to follow their own turf. Of course they are doing. They don’t ought to share their revenues with publishers there. So offering a Google-owned locale-targeted inventory to advertisers is a bit more than very likely to take a bite outside of that regional online research traffic.
Who Gets Paid for Embedded Maps?
will Google be adding ads to embedded Google Maps, and if so – who provides the revenue in the clicks within these local ads?
Another good question for you is what will eventually said ad units and publishers building a good living from in-map AdSense ads?
Who is greater better for? – Expanded Text Ads Get Double Headlines & More Characters
Advertisers can be able to incorporate a two lines of 30 character each in clickable titles on their own text ads, and 80 characters for any description line. Overall, this promises longer ads using more screen space in mobile searches.
This is perfect for search advertisers and Google, however for anyone hoping to get organic website visitors to monetize that is bad news. Looks like paid search ads are worth more to Google compared to the content you committed to making.
The Dread (or otherwise not) of Smart Pricing – Better Measurement of In-Store Conversions
At GPS, Google announced they can be cross-checking users’ mobile location history with PPC ads they’ve clicked and after that attributing conversions to AdWords campaigns accordingly.
The goal of increased conversion measurement is usually to attract more advertisers. If Google is successful within this, it means higher requirement for AdSense inventory. And that will make everyone happy.
Not Just Responsive Ad Units – New Responsive Display Ads
Creating image ads for many ad sizes can be described as a pain. Especially for the small business advertiser. So often, you find yourself uploading image or flash ads in the most common sizes, which is about it.
Google wants more competition between more advertisers over more inventory. By letting advertisers create responsive ads which could fit in more ad units, Google basically does exactly that. And this is perfect for everyone.
Targeting Your Device – Changes to device bidding
Google hopes (so we do too) that will allow advertisers to waste their budgets better and scale their ad spend quickly. Which would cause more AdSense revenue to suit your needs (and Google).
Retargeting Gone Open – Lift on AdWords Demand Restriction
Other ad networks can present retargeting ads to users rather than AdSense, where AdSense is just not implemented.
This might reduce CPCs for retargeting ads on AdSense, and hurt publishers depending on AdSense for revenues.